B&O See yourself in sound (2023)
Bang & Olufsen’s ‘See Yourself In Sound’ campaign allows users to create a custom 3D avatar based on their musical mood spectrum.
Bang & Olufsen’s ‘See Yourself In Sound’ campaign allows users to create a custom 3D avatar based on their musical mood spectrum.
The dances were captured using the latest MoCap technology and the avatars are dynamically constructed from a large library of 3D components and materials.
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Client: Bang & Olufsen
Agency: Hello Monday/DEPT®
Role: Creative Direction, UX, 3D Design and Production
Awards: FWA Site of the day (05 July 2023), Awwwards SOTD (18 July 2023)
↓ Credits below
Agency: Hello Monday/DEPT®
Role: Creative Direction, UX, 3D Design and Production
Awards: FWA Site of the day (05 July 2023), Awwwards SOTD (18 July 2023)
↓ Credits below
Campaign key visuals
W1 Curates Campaign launch
User Flow
Creative Process
B&O
Kamel Ouadi - Chief Marketing Officer, Paul Collins - Creative Director, Matthew Bostock - Creative Lead, Claudia Fanelli - Production Lead, Elena Herrero Linaza - Producer, Signe Stjärnqvist - Junior Designer, lexandra Stroemich - Senior Creative, James Edwards - Copywriter
Hello Monday/DEPT®
Vela Krachangloke - Executive Producer, Stevijn van Olst - Creative Director, Johnny Slack - Creative Technical Director, Terkel Gjervig - Senior Developer, Anders Jessen - Founder & Technical Director, Nathan Gordon - WebGL Developer, Victor Rønnow - Designer, Lovis Odin - 3D Motion Designer, Maja Louise Andersen - Account DirectoR, Alex Turner - Motion Designer, Sangmin Cha - Designer, Michal Leonczuk - Motion Designer, Katie Hertel - Strategist, Andreas Hald - Music & Sound Design
Dancers
Margherita Pascariello & Desy Falletta
Kamel Ouadi - Chief Marketing Officer, Paul Collins - Creative Director, Matthew Bostock - Creative Lead, Claudia Fanelli - Production Lead, Elena Herrero Linaza - Producer, Signe Stjärnqvist - Junior Designer, lexandra Stroemich - Senior Creative, James Edwards - Copywriter
Hello Monday/DEPT®
Vela Krachangloke - Executive Producer, Stevijn van Olst - Creative Director, Johnny Slack - Creative Technical Director, Terkel Gjervig - Senior Developer, Anders Jessen - Founder & Technical Director, Nathan Gordon - WebGL Developer, Victor Rønnow - Designer, Lovis Odin - 3D Motion Designer, Maja Louise Andersen - Account DirectoR, Alex Turner - Motion Designer, Sangmin Cha - Designer, Michal Leonczuk - Motion Designer, Katie Hertel - Strategist, Andreas Hald - Music & Sound Design
Dancers
Margherita Pascariello & Desy Falletta
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