G-Star New Denim Arrivals (2014)
An immersive 3D ‘Denim Cloud’ showcasing a selection of trademark G-Star denim objects and highlighting the RAW New Arrivals.
An immersive 3D ‘Denim Cloud’ showcasing a selection of trademark G-Star denim objects and highlighting the RAW New Arrivals.
The platform bridged the gap between an immersive experience, a clean interface and a solid e-commerce solution.
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Client: G-Star RAW
Studio: Cartelle
Role: Creative Direction, UX/UI Design and 3D Mechanic
Development: Johnny Slack
Producer: Jena Fenwick
G-star team: Pascal Duval - Design Director, Vincent Venema - Creative & Art Director, Paul Carroll - Copywriter, Alex Trengove Jones / Teymoor Ghashghai - Producer
Awards: FWA - Nominated project of the year, cutting edge project of the week, site of the day, Awwwards - Site of the day
Studio: Cartelle
Role: Creative Direction, UX/UI Design and 3D Mechanic
Development: Johnny Slack
Producer: Jena Fenwick
G-star team: Pascal Duval - Design Director, Vincent Venema - Creative & Art Director, Paul Carroll - Copywriter, Alex Trengove Jones / Teymoor Ghashghai - Producer
Awards: FWA - Nominated project of the year, cutting edge project of the week, site of the day, Awwwards - Site of the day
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