G-Star RAW Family Campaign Site (2016)
The global RAW Family campaign site focused on telling the story of the G-Star brand itself through a multi-layered campaign which features the people that make it, their craft, and the spaces they occupy.
The global RAW Family campaign site focused on telling the story of the G-Star brand itself through a multi-layered campaign which features the people that make it, their craft, and the spaces they occupy.
Client: G-Star RAW
Studio: Cartelle
Role: Creative Direction, UX/UI Design, Nav mechanics and Production
Development: Johnny Slack
Producer: Jena Fenwick
G-star team: Pascal Duval - Design Director, Patricia Varella - Creative & Art Director, Paul Carroll - Copywriter, Mai Thiea - Producer
Awards: Awwwards - Site of the day
Studio: Cartelle
Role: Creative Direction, UX/UI Design, Nav mechanics and Production
Development: Johnny Slack
Producer: Jena Fenwick
G-star team: Pascal Duval - Design Director, Patricia Varella - Creative & Art Director, Paul Carroll - Copywriter, Mai Thiea - Producer
Awards: Awwwards - Site of the day
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