Adidas SPEEDFACTORY (2018)
Global launch campaign of the adidas AM4 series made with Speedfactory, an innovative production method.
Global launch campaign of the adidas AM4 series made with Speedfactory, an innovative production method.
The campaign consisted of various digital pieces like a traveling interactive experience, engaging retail installations at adidas flagship stores and a solid web experience.
The hero 3D products used throughout the campaign were created using photogrammetry.
Client: Adidas Brand Design
Role: Technical/Creative Consultancy, Creation of 3D Hero Products (AM4) through Photogrammetry, Creative Direction for the campaign site, Creation of various 3D components
Adidas team
Nick Cline - Creative Director, Anne Coté - Creative Director, Angie Bac - designer, Tony Bartolucci - designer, Dario Cavaliere - Motion design, Julien Lauret - Project manager, Samara Van der Valk - project manager, Katarina Pepichov - producer, Hans-Eric Noyons - Developer, Julien Maingois - Editor, Ferdy Harmsen - Retoucher
RESN team
Kris Hermansson - Creative Director, Simon Jullien - Developer, Leigh Hibell - Designer, Mark Wordsworth - Producer, Jena Fenwick - Producer
Role: Technical/Creative Consultancy, Creation of 3D Hero Products (AM4) through Photogrammetry, Creative Direction for the campaign site, Creation of various 3D components
Adidas team
Nick Cline - Creative Director, Anne Coté - Creative Director, Angie Bac - designer, Tony Bartolucci - designer, Dario Cavaliere - Motion design, Julien Lauret - Project manager, Samara Van der Valk - project manager, Katarina Pepichov - producer, Hans-Eric Noyons - Developer, Julien Maingois - Editor, Ferdy Harmsen - Retoucher
RESN team
Kris Hermansson - Creative Director, Simon Jullien - Developer, Leigh Hibell - Designer, Mark Wordsworth - Producer, Jena Fenwick - Producer
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