Asics Gel-Nimbus™ 25 (2022)


A 360º campaign highlighting the unparalleled comfort and technology of the new Asics Gel-Nimbus™ 25.

The campaign emphasizes the unique lightweight foam structure, outsole redesign and shock-absorption capabilities of PureGel™ technology.

Client: Acics
Agency: Rōnin Amsterdam

Role: Creative Direction, Creation of 3D Key Visuals and various campaign components

Rõnin team

Yordy van der Werff - Executive Creative Director, Seth Josephs - Creative Director, Louis Thijssen - Client service lead, Judith Kampman - Sr Creative producer, woud Offenberg - UX Lead, Alex Kelly - Senior Motion Graphic Designer, Lubbert Meun - Motion Designer, Cassie Ng, Toby Mok, Bryan James, Aemilius Teunissen - Senior Designer, Denisse Ariana Pérez / Axel van Weel - Copywriter

Production: PlusOne Amsterdam
Music & Sound: Never Square Music













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