G-Star – The Art of RAW (2013)
Digital campaign for G-Star showcasing a series of explorations into the unlimited possibilities of denim.
Digital campaign for G-Star showcasing a series of explorations into the unlimited possibilities of denim.
The digital experience highlights the process of denim creation and showcases people from around the world styling it their own way.
Client: G-Star RAW
Studio: Cartelle
Role: Creative Direction, UI/UX Design and Production
Development: Johnny Slack
Producer: Jena Fenwick
G-Star team: Alvin Chan - Creative Director, Pascal Duval - Design Director, Vincent Venema - Art Director, Paul Carroll - Copywriter, Teymoor Ghashghai - Producer
Hero film: Glassworks
Awards: May 2013 FWA of the Day
Studio: Cartelle
Role: Creative Direction, UI/UX Design and Production
Development: Johnny Slack
Producer: Jena Fenwick
G-Star team: Alvin Chan - Creative Director, Pascal Duval - Design Director, Vincent Venema - Art Director, Paul Carroll - Copywriter, Teymoor Ghashghai - Producer
Hero film: Glassworks
Awards: May 2013 FWA of the Day
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