B&O See yourself in sound (2023)
Bang & Olufsen’s ‘See Yourself In Sound’ campaign is an innovative platform where users can generate custom 3D avatars reflecting their musical mood spectrum.
Bang & Olufsen’s ‘See Yourself In Sound’ campaign is an innovative platform where users can generate custom 3D avatars reflecting their musical mood spectrum.
The avatars are dynamically constructed from an extensive library of custom 3D components and materials.
The captivating dances showcased by the avatars were captured using the latest MoCap technology, in collaboration with the Copenhagen Contemporary Dance School.
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Client: Bang & Olufsen
Agency: Hello Monday/DEPT®
Role: Creative Direction, UX, 3D mechanics, Design, animation and Production
Awards: FWA Site of the day (05 July 2023), Awwwards SOTD (18 July 2023), Webby Winner & People’s Voice: Best Use of Animation or Motion Graphics (13 May 2024)
↓ Credits below
Agency: Hello Monday/DEPT®
Role: Creative Direction, UX, 3D mechanics, Design, animation and Production
Awards: FWA Site of the day (05 July 2023), Awwwards SOTD (18 July 2023), Webby Winner & People’s Voice: Best Use of Animation or Motion Graphics (13 May 2024)
↓ Credits below
Campaign key visuals
W1 Curates Campaign launch
User Flow
Creative Process
B&O
Kamel Ouadi - Chief Marketing Officer, Paul Collins - Creative Director, Matthew Bostock - Creative Lead, Claudia Fanelli - Production Lead, Elena Herrero Linaza - Producer, Signe Stjärnqvist - Junior Designer, lexandra Stroemich - Senior Creative, James Edwards - Copywriter
Hello Monday/DEPT®
Vela Krachangloke - Executive Producer, Stevijn van Olst - Creative Director, Johnny Slack - Creative Technical Director, Terkel Gjervig - Senior Developer, Anders Jessen - Founder & Technical Director, Nathan Gordon - WebGL Developer, Victor Rønnow - Designer, Lovis Odin - 3D Motion Designer, Maja Louise Andersen - Account DirectoR, Alex Turner - Motion Designer, Sangmin Cha - Designer, Michal Leonczuk - Motion Designer, Katie Hertel - Strategist, Andreas Hald - Music & Sound Design
Dancers
Margherita Pascariello & Desy Falletta
Kamel Ouadi - Chief Marketing Officer, Paul Collins - Creative Director, Matthew Bostock - Creative Lead, Claudia Fanelli - Production Lead, Elena Herrero Linaza - Producer, Signe Stjärnqvist - Junior Designer, lexandra Stroemich - Senior Creative, James Edwards - Copywriter
Hello Monday/DEPT®
Vela Krachangloke - Executive Producer, Stevijn van Olst - Creative Director, Johnny Slack - Creative Technical Director, Terkel Gjervig - Senior Developer, Anders Jessen - Founder & Technical Director, Nathan Gordon - WebGL Developer, Victor Rønnow - Designer, Lovis Odin - 3D Motion Designer, Maja Louise Andersen - Account DirectoR, Alex Turner - Motion Designer, Sangmin Cha - Designer, Michal Leonczuk - Motion Designer, Katie Hertel - Strategist, Andreas Hald - Music & Sound Design
Dancers
Margherita Pascariello & Desy Falletta
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